In the world of media production and creative leadership, few names have quietly made a stronger impact than Erica Tracey Hirshfeld. While many recognize her as the wife of NFL Network personality Peter Schrager, Erica has carved her own impressive path in the design and entertainment industry. Her story is one of talent, tenacity, and personal balance—an inspiring look at a woman who has risen through the professional ranks while staying grounded in her values. From her early life in Michigan to her influential leadership role at a top creative agency in New York, Erica’s life reflects the power of persistence and quiet strength. This article takes you inside her full journey, exploring her career, family life, and the values that define her.
Quick Bio Information
| Attribute | Detail |
|---|---|
| Full Name | Erica Tracey Hirshfeld |
| Birthplace | Michigan, USA |
| Parents | David J. Hirshfield and Sarah Hirshfield |
| Education | University of Michigan |
| Current Position | Head of Production at Trollbäck & Company |
| Industry | Media, Design, Production |
| Marital Status | Married to Peter Schrager |
| Children | One son, named Mel |
| Known For | Leadership in creative media production |
| Causes Supported | Citymeals on Wheels, mentorship programs |
| Lifestyle | Private, family-focused, community-oriented |
Early Life And Upbringing
Erica Tracey Hirshfeld was born and raised in Michigan, a state known for its strong work ethic and creative spirit. Growing up in a supportive and intellectually stimulating household, Erica was encouraged to pursue her passions from a young age. Her parents, David and Sarah Hirshfield, were instrumental in nurturing her curiosity and sense of responsibility. Although not much is publicly known about her early childhood, those who know her describe a young woman who was both thoughtful and driven. These formative years helped Erica develop a natural blend of creativity and determination—traits that would later define her career path.
Education And Early Interest In Design
Erica’s decision to attend the University of Michigan proved to be a pivotal step in shaping her future. Known for its academic rigor and strong arts programs, the university offered her a place to sharpen her talents and discover her calling. While studying at Michigan, Erica honed her understanding of design theory, visual communication, and project management. It was here that she began exploring the intersection of strategy and storytelling—an approach that would later set her apart in the media production world. Her time at college wasn’t just about textbooks and classes—it was about discovering how creative ideas can drive meaningful impact.
Beginning Her Career At Trollbäck & Company
Shortly after completing her degree in 2009, Erica moved to New York City to pursue her career in media. She began working at Trollbäck & Company, a prominent branding and design studio known for its innovative visual storytelling. Starting as a junior designer, Erica quickly made an impression. Her ability to translate complex ideas into striking visuals, combined with her collaborative mindset, helped her stand out. Trollbäck’s fast-paced, high-expectation environment became the perfect setting for her growth. Within a short time, she earned promotions and took on more responsibility, proving herself as a rising star in the design community.
Rising Through The Ranks
Erica’s ascent at Trollbäck & Company was anything but accidental. Her blend of technical skills and visionary thinking earned her a reputation as someone who could manage both the creative and logistical sides of production. She consistently delivered high-quality results on demanding projects, earning the respect of clients and colleagues alike. Eventually, she was promoted to Head of Production, one of the most influential roles in the studio. In this role, Erica oversaw large-scale branding campaigns, digital experiences, and motion design work for well-known global clients. Her leadership not only elevated the work but helped position Trollbäck as a forward-thinking creative force.
Leadership Style And Industry Influence
As Head of Production, Erica Tracey Hirshfeld is known for her calm, collaborative, and strategic leadership style. She’s someone who brings out the best in her teams by fostering a supportive environment where creativity can thrive. Rather than commanding from the top, Erica leads by example—working side-by-side with designers, writers, and producers to deliver powerful results. Her influence extends beyond the studio floor. Through her role, she has contributed to shaping best practices in project management, cross-functional collaboration, and client storytelling. Her ability to navigate both artistic vision and business goals has made her a respected voice in the creative industry.
Personal Life With Peter Schrager
Outside the professional spotlight, Erica leads a grounded and intentional life with her husband, Peter Schrager, a well-known NFL reporter and sportscaster. The couple shares a deep bond built on mutual support, respect, and shared values. Together, they are parents to a son named Mel, and while Peter’s role in sports broadcasting brings him in front of cameras regularly, Erica prefers to keep her personal life private. The couple balances their careers with a strong commitment to family, often prioritizing quality time together away from the noise of media attention. Their relationship stands as an example of how public and private lives can coexist with grace.
Parenting And Family Balance
Being a working mother in a demanding industry isn’t easy, but Erica has found a way to make it work. She is deeply committed to creating a nurturing environment for her son, while also maintaining her role as a creative leader. This balance requires intentional planning, clear boundaries, and strong communication between her and Peter. While she rarely speaks publicly about her family, her actions reflect her priorities—stability at home, space for personal growth, and quality time with loved ones. For many working parents, Erica’s story offers a relatable and encouraging perspective on how to achieve harmony between career and family.
Community Involvement And Mentorship
In addition to her work in production, Erica dedicates time to causes close to her heart. She actively supports Citymeals on Wheels, an organization that delivers meals to elderly New Yorkers. She is also involved in mentorship programs that help young designers gain the confidence and skills needed to break into competitive creative industries. Whether through volunteering, donations, or one-on-one support, Erica’s commitment to giving back reflects a core part of who she is. Her community work is not performative—it’s personal, consistent, and deeply rooted in her belief in empowering others.
Handling Challenges With Strength
Like many high-achieving professionals, Erica has faced challenges along the way. Balancing a high-pressure role with motherhood and a public-facing marriage is no small task. There have likely been moments when expectations clashed, deadlines loomed, or personal sacrifices had to be made. But those who work with her note her calm resilience and ability to navigate stress with poise. Her story reminds readers that success isn’t about avoiding hardship—it’s about rising above it with integrity. Erica’s ability to keep her values intact while climbing the professional ladder is part of what makes her journey both admirable and inspiring.
Erica Tracey Hirshfeld Today
As of 2025, Erica Tracey Hirshfeld continues to lead at Trollbäck & Company, pushing the boundaries of design and storytelling. She remains dedicated to creating meaningful work, mentoring rising talent, and supporting her family behind the scenes. While she doesn’t seek fame or public recognition, her contributions to the creative field and her quiet influence within the design world are well known among insiders. Her trajectory suggests that even greater impact may lie ahead—whether in shaping the future of media production or expanding her role in community and mentorship efforts. Erica’s story is far from over, and many are watching with admiration and respect.
Final Thoughts
Erica Tracey Hirshfeld’s journey is a powerful reminder that success doesn’t always come with loud headlines or social media fame. Sometimes, it’s built behind the scenes—through years of hard work, creative passion, and strong personal values. As a leader in design, a committed partner, a loving mother, and a community supporter, Erica represents a new kind of role model: one who proves that it’s possible to thrive both professionally and personally without compromising integrity. Her story continues to inspire those navigating their own paths in fast-paced industries, and her example offers a roadmap for finding purpose, balance, and fulfillment.
FAQs About Erica Tracey Hirshfeld
What Is Erica Tracey Hirshfeld’s Job Title?
Erica is currently the Head of Production at Trollbäck & Company, a well-known creative agency based in New York City. She leads major design and media projects across various industries.
Where Did Erica Tracey Hirshfeld Go To School?
She attended the University of Michigan, where she studied design and creative communication. Her education played a key role in shaping her career in media production.
Who Is Erica Tracey Hirshfeld Married To?
She is married to Peter Schrager, a sportscaster best known for his work on the NFL Network and “Good Morning Football.”
Does Erica Have Children?
Yes, Erica and Peter Schrager have one son named Mel. They keep their family life private and out of the spotlight.
What Kind Of Causes Does Erica Support?
Erica is involved in charitable work, including support for Citymeals on Wheels. She also mentors young designers and helps promote access and equity in creative careers.
How Does Erica Maintain Her Privacy?
Despite being married to a public figure, Erica prefers a low-profile lifestyle. She limits media appearances and focuses on her family and professional responsibilities away from public attention.
What Is Erica Known For In Her Career?
She is known for her leadership, creativity, and ability to manage complex creative projects with excellence. Her work has earned respect across the design and production industry.
People Also Read: Who Is Michelle Goeringer? Inside Her Life, Career, and Personal Journey
