Mikayla Nogueira Net Worth 2026: How The Beauty Star Built Her Growing Empire

Mikayla Nogueira has become one of the most influential beauty creators on the internet, captivating millions with her honest product reviews, signature New England accent, and deep passion for makeup. In just a few years, she went from working at Ulta Beauty to becoming a household name in the influencer world. As of 2026, her growing success has sparked one big question among fans and followers alike—what is Mikayla Nogueira net worth?

While her exact net worth hasn’t been officially verified, there’s no denying that she has built an impressive financial empire through social media, brand collaborations, and her own beauty line. In this in-depth guide, we’ll explore Mikayla’s career path, her earnings, business ventures, real estate investments, and the factors fueling her continued rise.

Let’s take a closer look at how Mikayla turned her passion for beauty into a multi-million-dollar journey.

Quick Bio Information

Although there are no official reports confirming Mikayla Nogueira’s net worth in 2026, industry estimates place her wealth in the multi-million-dollar range. According to available data, she had already earned around $7.8 million from TikTok alone by mid-2025. Factoring in her brand endorsements, her own beauty company, and social media partnerships, her total net worth in early 2026 is estimated to be between $10 to $15 million.

These estimates are based on her growing influence, continuous high engagement, and ongoing business success. And with the expansion of her brand Point of View Beauty, her financial status is expected to keep climbing.

How Mikayla Makes Her Money

Mikayla’s earnings are built on a well-diversified foundation of income streams. Her initial rise came from viral TikTok videos showcasing makeup tutorials, but she quickly turned that attention into smart business opportunities.

She makes money from:

TikTok monetization and creator funds

Paid partnerships and product placements

Affiliate marketing

Instagram sponsored posts

Beauty brand collaborations

Sales from her own business

Ad revenue from digital content

Speaking engagements and brand events

Her ability to remain relatable while providing trustworthy beauty advice keeps her in high demand. Unlike some influencers who fade over time, Mikayla has created a scalable brand rooted in authenticity.

TikTok Earnings And Online Success

TikTok is where Mikayla’s empire started—and it continues to be a major source of her income. By June 2025, she had already made $7.8 million from the platform, putting her among TikTok’s highest-paid creators in the beauty space.

Her content includes:

Honest beauty reviews

Skincare routines

Makeup transformations

Tutorials using both luxury and drugstore products

Her strong engagement rate allows her to charge thousands—sometimes tens of thousands—of dollars per sponsored post. She also receives revenue from TikTok’s creator fund, further boosting her earnings per video.

Endorsements And Brand Partnerships

Mikayla has worked with some of the biggest beauty brands in the world. These collaborations include:

Benefit Cosmetics

e.l.f. Cosmetics

Biodance

Dime Optics

Her endorsements range from simple sponsored posts to in-depth content campaigns. Many brands value Mikayla’s ability to connect with her audience in a way that feels real and non-commercial. She only promotes products she genuinely believes in, which is part of why her fans trust her recommendations.

These deals often come with lucrative payouts and longer-term contracts. Some even lead to custom product collaborations.

The Launch Of Point Of View Beauty

In 2025, Mikayla stepped into the entrepreneurial world by launching Point of View Beauty, a skincare and makeup prep brand co-founded with beauty industry veteran Ani Hadjinian. This marked a significant milestone in her career—not just as a creator, but as a brand owner.

POV Beauty launched with five core products focused on prepping the skin for makeup:

Hydrating serums

Lightweight moisturizers

Primers

Lip treatments

Skincare essentials designed for real makeup lovers

The launch was met with excitement from both her fanbase and the beauty industry. Mikayla designed the brand around real-world feedback from customers during her time working at Ulta, giving it a unique and practical edge.

Real Estate: Inside Mikayla’s Massachusetts Mansion

In March 2025, Mikayla and her husband Cody Hawken purchased a $4.35 million home in Massachusetts. She described it as their “forever home” and a symbol of a new beginning after overcoming challenges in their relationship.

The home spans 9,300 square feet and includes:

Seven bedrooms

Seven and a half bathrooms

Multiple kitchens

A wine cellar

Entertainment and media areas

Custom storage for beauty products

Motivational wall décor aligned with her brand style

Owning such a property not only showcases her success—it also acts as a long-term investment.

From Ulta To Global Fame

Mikayla’s story is inspiring for anyone who dreams of turning a passion into a profession. Before going viral, she worked in retail at Ulta Beauty while attending Bryant University. Her makeup content started during the pandemic, when she began posting tutorials that quickly gained attention for their honesty and originality.

By late 2020, her follower count was in the millions. Her signature look, combined with her New England accent and raw authenticity, made her stand out from the crowd.

In 2023, she won a Streamy Award for Beauty Influencer of the Year, solidifying her role as a major voice in the beauty community.

Personal Life And Challenges

Mikayla has shared her personal struggles openly with her followers. In 2025, she revealed that her husband Cody had been in rehab for substance use, and that the couple had faced a difficult period. Rather than hiding this, Mikayla addressed it publicly to show support for others going through similar experiences.

Her transparency earned her praise and further deepened her connection with her audience. She’s known not just for her makeup skills, but for her emotional honesty.

A Look At Mikayla’s Lifestyle

While Mikayla does enjoy luxuries like her spacious home and high-end beauty products, her spending is also thoughtful. Much of her income is reinvested into:

Product development

Her brand POV Beauty

Content production equipment

Beauty inventory for tutorials

She occasionally shares glimpses into her daily life, including favorite snacks, routines with Cody, and beauty hauls—but she remains grounded and relatable.

What The Future Holds For Mikayla

Mikayla Nogueira’s future looks brighter than ever. She is expected to:

Expand POV Beauty into new product categories

Collaborate with more global beauty brands

Possibly launch exclusive product lines or collections

Continue growing her audience across platforms

Speak more openly about mental health and resilience

With such a strong brand foundation, her influence in both digital and real-world beauty spaces will likely keep growing well beyond 2026.

Final Thoughts

Mikayla Nogueira’s journey is one of passion, persistence, and personal growth. She has gone from filming TikToks in her bedroom to building a multi-million-dollar business, all while staying true to her roots. Her ability to connect with her audience—through both makeup tips and real-life moments—sets her apart in a crowded digital landscape.

While her exact net worth may remain unconfirmed, the evidence is clear: Mikayla has built an empire through hard work, creativity, and staying authentic. As we look ahead to the future of beauty and social media, she remains one of the most exciting figures to watch.

FAQs About Mikayla Nogueira Net Worth

What Is Mikayla Nogueira’s Net Worth In 2026?
Although not officially confirmed, her estimated net worth is between $10 to $15 million, based on known earnings from TikTok, brand deals, and her company.

How Much Does Mikayla Make Per TikTok Post?
Her income per post varies depending on brand involvement, but she can earn thousands to tens of thousands of dollars for sponsored videos.

What Is Point Of View Beauty?
It is Mikayla’s skincare and makeup prep brand, launched in 2025 with Ani Hadjinian. It features products designed to help prep skin before applying makeup.

Where Does Mikayla Live Now?
She lives in Massachusetts in a $4.35 million home with her husband, Cody Hawken.

Is Mikayla Still Active On TikTok?
Yes. She continues to post regularly, maintaining one of the most followed and engaged beauty accounts on the platform.

Has Mikayla Spoken About Personal Struggles?
Yes. In 2025, she discussed her husband’s rehab journey and their efforts to rebuild their marriage, earning admiration for her honesty.

Did Mikayla Win Any Awards?
She won the Streamy Award for Beauty Influencer of the Year in 2023.

Did Mikayla Nogueira Work At Ulta?
Yes. Before her TikTok fame, she worked at Ulta Beauty, which influenced her understanding of real customer needs.

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